PinnedJohn Centofanti ❤️Marketing’s Unprecedented Use of “Unprecedented” is Weakening Your MessageThe use of unprecedented has certainly only been followed by uncertain.5 min read·Oct 29, 2020----
John Centofanti ❤️Marketing Seeds: 7 Growth Lessons from My Grandfather’s Garden to Grow Your BusinessThere is awaiting game in marketing not many talk about and sometimes refuse to acknowledge. Follow these gardening principles to reap a…9 min read·Feb 22, 2021----
John Centofanti ❤️Oops! There’s a Mistake in Your Email CampaignEvery marketer has sent an email campaign with a mistake. Here’s what to do about it, along with examples from Google and Facebook.5 min read·Nov 9, 2020----
John Centofanti ❤️Marketing’s Artificial Claims of Artificial IntelligenceAI, or Artificial Intelligence, is the new favorite word for marketers. Is Artificial Intelligence just a marketer’s fancy way of…4 min read·Oct 29, 2020----
John Centofanti ❤️How Your Leadership Bio Influences Your BuyersBeing overly formal makes people feel more negative about your company than you realize… at least in most cases.3 min read·Mar 30, 2020----
John Centofanti ❤️Does PowerPoint Design Matter Only to Graphic Designers?Learn how to develop slide decks for prospects based on their stage in your sales funnel, and how PowerPoints are much like shoes.6 min read·Aug 28, 2018----
John Centofanti ❤️Do You Have a Product, a Solution, or a Service? — John CentofantiMany tech companies refer to their offering as a product, others call it a solution, and still others refer to their service. What’s the…4 min read·Aug 3, 2017----
John Centofanti ❤️How to Write a Case Study When the Client Won’t Give PermissionThis is an unfortunate but common B2B marketing story. Maybe your business has landed a major client, such as Walmart, Best Buy, Lowes, or…3 min read·Jul 4, 2017----